24 votes
Royal National Institute of Blind People (RNIB) has launched its latest campaign starring eye clinic liaison officer Jenny. At a time when four in five people don’t receive the support they need when diagnosed with sight loss, the campaign aims to ensure no one goes through a sight loss diagnosis without support.
The campaign is Good’s second integrated fundraising campaign for the RNIB. It features a direct response TV advert that sees Jenny tell her own story, from first being diagnosed with sight loss and having no support to becoming an RNIB ECLO and using her experience to explain, reassure, and advise from the point of diagnosis.
racial terminology
A person’s race should only be included if relevant to the story. The words black and Asian should not be used as nouns, but as adjectives: black people rather than “blacks”, an Asian woman rather than “an Asian”, etc.
Say African-Caribbean rather than Afro-Caribbean.
Use the word “immigrant” with great care, not only because it is often incorrectly used to describe people who were born in Britain, but also because it has been used negatively for so many years. If relevant, say people are “children of immigrants”, not “second-generation immigrants”
rack or wrack?
You rack your brains, face rack and ruin, and are racked with guilt, shame or pain; wrack is seaweed
New £36m Sunderland eye hospital set to bring world class treatment to North East patients
South Tyneside and Sunderland NHS Foundation Trust says the city s current Eye Infirmary is no longer fit for purpose
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A Victorian girl visits Jon all the time, but he knows she s not a ghost dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.