Vaccines For COVID Are Much More Effective Than For Flu – And Reminding People Could Drive Down Hesitancy
Jul 21, 2021 01:07 AM By The Conversation
After an incredible start, the UK’s vaccination programme is now slowing down. Over 80 million doses have been administered, but more than 10% of the UK adult population still hasn’t been vaccinated. With COVID-19 cases once again rising, the question of how to boost vaccine uptake among the hesitant is a pressing concern.
Previous research suggests that uptake depends on how threatened people feel by the virus, how effective they believe vaccines are in countering this threat, and the risks they associate with vaccination. Of these, “perceived efficacy” – people’s perception of how protective the vaccine is – may be the best predictor of intentions and decisions to take a COVID-19 vaccine, as we know this strongly influences people’s decisions to take flu vaccines.
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