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A proper killing: how Conor McGregor built a €255 million whiskey brand
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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
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Conor McGregor Doubles Net Worth After Whiskey Company Buyout
Conor McGregor, Credit: Zuffa LLC via Getty Images
UFC superstar Conor McGregor has doubled his net worth after selling the entirety of his Proper No.12. Irish Whiskey shares.
Over the past few months, the superstar’s whiskey business began to undergo many changes. Initially, in 2018 a beverage company by the name of Becle saw potential in Conor McGregor’s business and bought out twenty percent of all Proper No.12. Irish Whiskey shares.
Following the business transaction, there was definite speculation as to if Becle, the owner of the popular Jose Quervo Tequilla brand would opt to try to buy the superstar out, and it ended up being true. Despite the selloff, it is unclear if McGregor will remain the face of the business.
Tequila could be the order of the day for former UFC champion Conor McGregor.
The owner of Jose Cuervo Tequila, Becle SAB de CV, has reportedly taken up an option to acquire a majority stake in Eire Born Spirits, which owns and promotes McGregor’s Proper No Twelve Irish Whiskey.
Last week, Becle published a note in its results stating it had increased its equity participation in Eire Born Spirits.
“On February 23, 2021, the company provided notice of the exercise of its call option to acquire 51pc of the equity interests of EBS [Eire Born Spirits],” read the note.
Given Becle already held 49pc of EBS, it isn’t clear if it has upped its stake to 51pc or if it has acquired the remainder of the business it didn’t already own.
Conor McGregor s future with Proper No 12 Irish Whiskey in question
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