Riddhi Sen, upGrad s celeb Donkey makes a comeback
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upGrad s new campaign brings back the donkey in a new kick-ass avatar
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New Delhi: After its massively successful campaign in 2020 featuring a Donkey, upGrad, South Asia’s largest higher edtech, launches the second leg of the ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign, reincarnating the Donkey in a new avatar of a feisty fortune-teller. The stark yet brilliantly beautiful creative, humorously puts across the message that specialisations and up-to-date degrees are the need of the hour.
Conceptualised by The Womb, brought to life by Prakash Varma (Director, Nirvana Films), enacted by the National Award winner Riddhi Sen, and released during the appraisal season, the film reminds the working professionals how the right specialisation can lead to one getting salary increments, as high as 50% – which is the average hike received by learners who got a career transition on upGrad course completion.
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What courses are popular? Who is opting for them? What marketing challenges has 2020 thrown up? We exploreâ¦
During the COVID-induced lockdown of 2020, some people chose to make hay while the sun shone, figuratively. Others had more time on their hands while working from home, and chose to pursue degrees and diplomas from online platforms. Degrees like data science, or business communication. The trend of upskilling does not seem to be slowing down anytime soon.
The motivations to pursue an exercise in professional upskilling are understandable. The pandemic resulted in layoffs and salary cuts. Employees everywhere began feeling paranoid about their careers. They wanted to find a way to gain advantage over others, despite the sense of despair that gripped the world.