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An army of home improvers and heat pump influencers is needed to help the UK reach its net zero domestic heating targets.
That’s according to new research by the University of Sussex Business School, which suggests ‘enthusiastic’ heat pump users willing to share their experience are vital to complement government incentives and subsidies.
The study draws on the example of Finland where residents have been very active in posting about their experiences on using greener heating measures.
Researchers suggest the Finnish heat pump transition could have been much slower without these influencers.
The academics urge the government to use policy to help develop this community of heat pump enthusiasts to lead the transition to green heating options in the UK.
ICT Ministry s HR training center partners with Sussex, Ajou universities
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UK Government obstructing Scotland s aspirations for a net-zero country
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Why Are The Creative Industries Vital To The Economic Recovery?
We invite you to join us as we discuss how the creative industries are turbocharging innovation across the sector, as a driver for future growth.
In the week that sees the UK’s creative industries celebrated on SXSW’s international stage and recognised within Tech Nation’s Report on UK Tech,
we invite you to join us as we discuss how the creative industries are turbocharging innovation across the sector, as a driver for future growth.
Prior to the pandemic, the creative sector was growing at four times the rate of the UK economy as a whole and experienced strong growth across all parts of the UK. With the right measures in place, the UK’s creative industries will be well placed to recover swiftly and strongly and play a central role in the UK’s future economic success.
Targeted News Service (Press Releases)
BRIGHTON, England, March 5 (TNSJou) The University of Sussex issued the following news release on March 4, 2021:
The models used to produce global climate scenarios may overestimate the energy and emission savings from improved energy efficiency, warns new research led by academics at the University of Sussex Business School and the University of Leeds.
In a review of 33 studies, the researchers find that economy wide rebound effects may erode around half of the energy and emission savings from improved energy efficiency.
These rebound effects result from individuals and businesses responding to the benefits of improved energy efficiency - such as cheaper heating, lighting and travel. These responses improve quality of life, raise productivity and boost industrial competitiveness, but they also reduce the economy-wide energy savings.