It’s hard to imagine where we’ll be in 2031 there might be flying cars or a space hotel but Burger King knows exactly where they re heading: Into the plant-based market.
The chain’s UK CEO Alasdair Murdoch has just announced Burger King UK’s long-term plan to introduce more plant-based options, while also eliminating some of their meat items. The result? A menu that is 50 percent plant-based.
For vegans, vegetarians, flexitarians, and anyone craving more healthy options, this comes as exciting news, but for others, the disappearance of meat is a hard pill to swallow. “When we bring in a plant-based product…there is probably an equal and opposite reaction where we are taking something else off,” Murdoch admitted to iNews.
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By 2031, the menu at Burger King locations in the United Kingdom could be 50 percent plant-based. In an interview with British morning newspaper inews, Burger King UK CEO Alasdair Murdoch explained that the addition of plant-based items on the chain’s menu displaces other options made and within the next decade, this could result in a Burger King menu with 50 percent fewer animal products. “When we bring in a plant-based product … there is probably an equal and opposite reaction where we are taking something else off,” Murdoch said. “Are there going to be less meat products? Ultimately, you would say yes. Over time the amount of beef that we are selling as a proportion of our total sales is reducing.”
Restaurant Brands Int l (NYSE:QSR) - Burger King UK s Menu To Be Half Plant-Based Food By 2031 benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.
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