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Consumer behaviours and attitudes to fireworks in the UK

Consumer behaviours and attitudes to fireworks in the UK Report on research to provide evidence on people’s attitudes towards and behaviours around using fireworks. From: Details The Office for Product Safety and Standards commissioned Ipsos MORI to provide evidence on people’s attitudes towards and behaviours around using fireworks in the UK. A mix of quantitative and qualitative research was undertaken between November 2019 and March 2020. This included: 8 ethnographic interviews with participants attending organised public displays and 5 ethnographic interviews with participants hosting a private fireworks display 10 telephone depth interviews with fireworks ‘rejectors’, defined as those who do not like and actively avoid fireworks

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