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Challenger brand Oatly and Flora margarine-owner Upfield are among the brands hoping to overturn a ban on dairy-like terminology for plant-based alternatives. The European Dairy Association, however, tells FoodNavigator that challenging Amendment 171 ‘undermines clear consumer information’. A new petition is calling on the European Commission and Member States to reject Amendment 171. Voted in by the European Parliament in October last year​, the amendment bans dairy-related terms for plant-based alternatives. This means that once enforced, terms such as ‘almond milk’ and ‘vegan cheese’, as well as ‘yogurt-style’ and ‘cheese alternative’, will be prohibited for dairy-free products sold across the bloc. The ban was not well received by many outside the dairy industry. At the time, the European Consumer Organisation (BEUC) said the Parliament’s decision was a ‘pity’, and that such terms had ‘nothing to do with consumer protec

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