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From July 1, all Alcohol advertising and promotion will be required to comply with the new Code – released in December – which includes guidelines on alcohol advertising, and low risk drinking guidelines that advertisers must observe. The ASA states the Code provides clear guidance to advertisers that alcohol advertising and promotion must be targeted at adults whilst protecting minors and others who may be vulnerable to alcohol advertising and promotion. It was developed by a committee which included advertiser, agency, media, Ministry of Health and public representatives, and in consultation with industry and public sectors. Supplied Dr Nick Eichler, medical officer of health at ARPHS said the current system around alcohol advertising was not independent of the alcohol industry, and like “marking your own homework .

New zealandNick eichlerVanessa thorntonKris faafoiAuckland regional public health serviceMinistry of healthAdvertising standards authorityMinister kris faafoiMiddlemore hospitalபுதியது ஜீலாந்துநிக் எய்ச்சிலேர்வனேசா தோர்ன்டன்ஆக்லாந்து பிராந்திய பொது ஆரோக்கியம் சேவைஅமைச்சகம் ஆஃப் ஆரோக்கியம்