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Early Warning Signal for Risk Managers
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What s next for business-to-business platforms in 4 markets
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FIVE WOMEN ENTREPRENEURS SELECTED AS AWARDEES FOR THE 2021 WE EMPOWER UN SDG CHALLENGE
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Sport sponsorship making sure China brands are finishing first By Wang Mingjie in London | China Daily Global | Updated: 2021-07-12 03:14 Share CLOSE Chinese payment platform giant Alipay signed an eight-year deal to become a sponsor, from 2018 to 2026, of UEFA s men s national soccer tournaments, which include Euro 2020, Euro 2024, and the UEFA Nations League finals. [Photo/IC]
The strong recent presence of Chinese companies as sponsors of major international sporting events has galvanized spectators around the world, in a trend experts expect will accelerate as brands expand their ambitions to go global.
Four Chinese companies Alipay, Hisense, TikTok, and Vivo sponsored this year s delayed Euro 2020 soccer tournament, accounting for one-third of official sponsors and making China the biggest source of sponsorship for the event, which is officially called the UEFA European Football Championship.
Peraton Announces Human Resources, Information Technology, and Procurement Executive Leadership Appointments
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