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Doomscrolling became one of the words of the year on Oxford Languagesâ annual list. And why not?
Letâs face it, 2020 hasnât been the most upbeat of years. The pandemic. A contentious election. Protests.
Research in Great Britain showed that the average person scrolls through about 75 feet, or 22.7 meters, of information on social media on their phone each day. And with so much of the news negative,
doomscrolling became the term for what users were finding. Iceland thinks itâs about time to change that attitude.
The Iceland Tourism Board has launched Joyscroll.com, a site designed to change usersâ mindsets. The site gives users the opportunity to scroll through 75 feet of uplifting content instead.