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This content is provided by Bord Bia2021-05-05T13:53:00+01:00 Amid the confidence-sapping environment of Covid-19 and Brexit, there are signs that consumers are increasingly drawn to locally-sourced food. With British shoppers trusting food and drink from the Republic of Ireland more than any other EU country, Bord Bia (the Irish Food Board) argues that familiar standards and reassurance of quality are key. Bord Bia’s Thinking House commissioned independent research agency Opinions to conduct a nationally representative study among UK grocery shoppers. In January, this study revealed that 60% of British consumers feel that the current economic situation has hurt their buying confidence

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