Default effect sees massive green energy switch msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
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People often choose the standard option. Choosing to be an organ donor, printing on both sides of the page - such decisions are influenced by which is the standard setting, or default. In fact, economists and sociologists call this the default effect. Researchers at ETH Zurich and the University of Warwick in the UK have now managed to clearly demonstrate this effect. Private households, but also self-employed people and SMEs, are more likely to procure sustainably produced electricity if that is their provider s default offer.
The scientists conclude this from an analysis of data from two Swiss electricity suppliers - one large and one medium-sized. This analysis was possible because these electricity companies changed their default offer a few years ago. Prior to this change, they supplied their customers with a conventional electric mix as standard. Anyone wanting power from renewable sources could order it at an extra charge. Following the change, this was the other w
Making green energy default choice can help tackle climate change, study finds miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
Climate change: Default effect sees massive green energy switch bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.