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BTS Backer Big Hit Entertainment to Change Name to HYBE Corporation

BTS Backer Big Hit Entertainment to Change Name to HYBE Corporation Rebecca Davis, provided by FacebookTwitterEmail Variety Thursday. The company has already registered the new name with Korean company regulatory authorities, although the change has not been approved by shareholders. Nor has it been announced to Korea’s stock market regulator. The name change will be addressed at an upcoming general shareholders meeting on March 30. More from Variety Variety and said more information would eventually follow in future press releases, without providing further details. The impetus for the change reportedly stems from the Korea Exchange-listed company’s desire to position itself as a company that has expanded beyond mere artist management to realize its ambitions of becoming a more comprehensive lifestyle platform. Korean reports state that Big Hit plans to branch out from music production, distribution, artist management, live performance management, internet tech and e-com

Harry Styles Performance to Open Grammy Awards (EXCLUSIVE)

Harry Styles Performance to Open Grammy Awards (EXCLUSIVE) K-pop sensations BTS are also set to take the stage on March 14. Cynthia Littleton, provided by FacebookTwitterEmail Sunday’s Grammy Awards telecast is set to open with a performance by Harry Styles, who is nominated for three awards on music’s biggest night. “You don’t want to miss the top of the show,” Jack Sussman, CBS’ executive VP of specials, music and live events, tells Variety. “It’s going to be music coming at you heavy and hard like you’ve not seen it before. We’ve got Harry Styles, this incredible entertainer, at the top of the show and we’ll just keep coming at you.”

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