Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.
Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform
New audience segments are now available for every brand marketer in Ampersand s AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV
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(Experian)
NEW YORK, April 8, 2021 /PRNewswire/ Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data, across every brand vertical, including financial services, QSR, retail, travel and more.
Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision
Commercial, Product and R&D Ad Tech Veterans Join to Guide Company Transformation into World Leading Commerce Media Platform
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NEW YORK, Jan. 20, 2021 /PRNewswire/ Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world s marketers with trusted and impactful advertising, today announced the appointment of four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency Business Development and Partnerships, Rory Mitchell as Executive Managing Director, Americas, Joe Stevens as Chief Information Security Officer and Ingmar Zach as Senior Vice President, Product. The new talent underscores Criteo s commitment to its transformational plans in turning the company s assets into the world s leading Commerce Media Platform, a media activation platform for brands, agencies and retailers to optimize their sal
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Global Advertising Agencies Market Report 2020-2023 & 2030 - ResearchAndMarkets.com
January 14, 2021 GMT
DUBLIN (BUSINESS WIRE) Jan 14, 2021
Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.
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Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple and Publicis Groupe.
The global advertising agencies market is expected to decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of -0.12%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in opera