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Taboola launches new High Impact brand awareness service
March 16, 2021 9:37
Taboola has launched a new advertising solution developed for brand marketers and agencies, Taboola High Impact, following new research that shows brands are prioritising brand awareness campaigns.
“People spend 25% of their time in the open web, similar to what they do in social networks, or searching the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive,” said founder & CEO at Taboola, Adam Singolda.
Taboola’s High Impact offering is specifically designed to support brand awareness campaigns.
Adam Singolda – founder and CEO, Taboola
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Agencies and brands buying Taboola High Impact will also get access to readership data based on 500 million daily active users, to inform content strategies, to understand more about consumer interest, and to be prepared for a cookieless future where context matters even more.
Mo’ Problems
Google and Facebook are expected to become ensnared in a host of private antitrust lawsuits stemming from the government cases against the tech giants. The New York Times reports that more than 10 suits echoing the federal and state cases have already been filed against one or both of the Silicon Valley giants in recent months. Many of them lean on evidence unearthed by the government investigations. Last month, for example, a media company in West Virginia sued Google and Facebook arguing that the tech companies had worked together to monopolize the digital ad market. Its lawyers extensively cited evidence from the government cases. If the federal and state suits against Google or Facebook eventually succeed at trial it will likely bolster the cases being made in private lawsuits. And more could be coming. Google and Facebook work with millions of advertisers and publishers every year, and Google hosts apps from scores of developers, meaning there are many potential
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