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Indian Smartphone Market Witnesses 4% Dip in 2020, Q4 Shipment Up 19%: Counterpoint Research
The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year, Counterpoint Research said.
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India s smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said. The smartphone market grew 19 percent year-on-year in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period.
India’s smartphone market shrank 4% to 150 million units in 2020, says Counterpoint Research
There is however a silver lining as Q4FY20 shipments leaped by 19% PTI
Representative Image (Photo by Gian Cescon on Unsplash)
India s smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said.
The smartphone market grew 19 percent year-on-year (YoY) in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period. The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year, it said.