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Black chocolate wrappers make consumers think that confectionary will taste more bitter, while yellow and pink create expectations of sweetness, a study found. Researchers from Brazil asked 420 individuals to predict the taste qualities of slabs of milk and dark chocolate that came presented in different coloured packaging. They also found that black wrapping made people expect they would enjoy milk chocolate more but that the opposite was true for dark chocolate. Black chocolate wrappers make consumers think that confectionary will taste more bitter, while yellow and pink create expectations of sweetness, a study found (stock image) The study was undertaken by food scientist Iuri Baptista of the University of Campinas, São Paulo, and his colleagues. 

United kingdom generalUnited kingdomIuri baptistaNeil martinResearch centre at middlesex universityResearchers at harvard universityInternational journal of gastronomyUniversity of campinasFood networkInternational journalHarvard universityResearch centreMiddlesex universityஒன்றுபட்டது கிஂக்டம் ஜநரல்ஒன்றுபட்டது கிஂக்டம்நீல் மார்டின்