Empathy in marketing the focus of 6th annual BrandStorm
United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature two sessions designed to facilitate dialogue around the subjective topic of empathy in marketing, both in consumer and business-to-business strategies.
In today’s cancel culture, stories of tone-deaf brand messaging are a dime a dozen. Tuesday, March 9 at 2:00 pm EST, Mary Coppola, United Fresh’s vice-president of marketing & communications will be joined by Amanda Keefer, managing director, Healthy Family Project and Ajit Saxena, public relations & digital marketing manager, Mucci Farms to discuss ways to navigate empathy in consumer marketing at a time when emotions and opinions are on high alert during
Industry leaders to discuss empathy in marketing
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National Nutrition Month, where produce can be the star
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