/PRNewswire/ For generations, travel has inspired storytelling in books and songs and fueled the growth of cultures and civilizations. But over the last.
niravFebruary 8, 2021
Global
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IHG Hotels & Resorts evolves its brand as it looks ahead
DUBAI, February 7, 2021 From the first InterContinental Hotel to the iconic Holiday Inn, from Kimpton revolutionising boutique hotels to new brands paving a new way forward, IHG Hotels & Resorts has long pioneered world travel and the way people connect. Today the company looks ahead as the world – waiting to fully embrace travel once more – reiterates the importance of the industry and travel as an agent for positive change. From supporting careers for millions to the force for good it plays in communities around the world, the experiences each traveller has during a trip make an impact long beyond the memories.
February 2021 782 From the first InterContinental Hotel to the iconic Holiday Inn, from Kimpton revolutionising boutique hotels to new brands paving a new way forward, IHG Hotels & Resorts has long pioneered world travel and the way people connect. Today the company looks ahead as the world – waiting to fully embrace travel once more – reiterates the importance of the industry and travel as an agent for positive change. From supporting careers for millions to the force for good it plays in communities around the world, the experiences each traveller has during a trip make an impact long beyond the memories. IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group s purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.
5 February 2021
InterContinental Hotels Group has rebranded as IHG Hotels & Resorts as it prepares for the return of international travel this year.
The brand refresh reflects the company’s growth to 16 brands, with guests now able to walk through the doors of nearly 6,000 hotels across 100 countries.
With an updated identity, the company said it was focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.
The IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world.