New product launches in the low to no alcohol category With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
Desperados Virgin 0.0%
Heineken’s Desperados is rolling out its first alcohol-free innovation, Desperados Virgin 0.0%.
Created from a ‘unique recipe of citrus and zest of lemon,’ the brand initially launched in France last year. It is now rolling out globally: firstly in the Netherlands and Poland this month, followed by Belgium in February, before launching in additional markets throughout 2021.
Diederik Vos, Desperados Brand Director, said:
“Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey. With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no
Updated: 6:18 AM PST Jan 12, 2021 Micaela Young Health Writer It s likely you aren t alone if you re attempting Dry January. With the last 10 years, Dry January has gained traction as a resolution. And we re betting it hasn t slipped too far down the resolution list this year, since alcohol sales soared when the pandemic first broke out, and many of us are drinking more than we did before. The concept of Dry January is straightforward: Give up alcohol for the entire first month of the year. And yes, January is a month with 31 days, so no getting off easy at a nice, round 30. There are health benefits associated with Dry January and there s also this: A lot of experts have issues with the quit-alcohol-all-at-once approach. If you ve moved your alcohol consumption up to three or four drinks a night, experts warn against going cold turkey. If that sounds like you, try cutting back first to avoid potentially serious withdrawal issues. The National Insti
The goal is to drink more consciously, even if you choose not to give up alcohol altogether. Plus, there are some major health benefits to taking a pause.
The best no and low alcohol beers, wines and spirits to get you through Dry January
Tighter lockdown restrictions, cold nights and unrest on the other side of the Atlantic are enough to test even the strongest of resolve.
Updated
The video will auto-play soon8Cancel
Play now
Never miss a thing from Belfast and beyond - sign up for FREE newsletter direct to your inboxInvalid EmailSomething went wrong, please try again later.
Subscribe
When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.
BBC News
By Minreet Kaur
image copyrightGetty Images
Dry January, when drinkers aim to abstain from alcohol for a whole month, was designed to reset people s relationship with booze.
It s a period of abstinence many felt they needed in 2021 - the pandemic has led to people drinking more alcohol, according to research from Alcohol Change UK.
The charity found that one in three of us believes we drank in excess last year compared with 2019.
Sadly, for some, England s latest lockdown has made Dry January seem like an impossible challenge this year. A cup of tea doesn t really do it for me