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The United States spirits market was valued at USD 68,154 8 million in 2020, and it is projected to register a CAGR of 5 02%, during the forecast period of 2021-2026

The United States spirits market was valued at USD 68,154.8 million in 2020, and it is projected to register a CAGR of 5.02%, during the forecast period of 2021-2026 COVID-19 restricted the movement of the consumer, in turn, affected entire business management systems, from supply chain to e-commerce adoption or expansion witnessed by rising off-premise alcohol sales and brands started using social media platform to keep the consumers connected, thereby COVID-19 has caused a massive influx in the number of active omnichannel off-premise buyers which could be a more opted channel post-COVID-19 too due to the convenience offered by the channel. April 19, 2021 06:35 ET

Florida Legislature passes bill to make Cocktails To-Go permanent

Diageo buys RTD vodka cocktail brand Loyal 9

Dive Brief: Diageo has acquired vodka-based ready-to-drink cocktail brand Loyal 9 from Sons of Liberty Spirits Co., according to a press release. The financial terms of the deal were not disclosed. The flavored cocktails are 9% ABV, gluten free, and made with 100% real fruit. Flavors include four lemonade varieties, Cranberry Lime and Apple Cider.  According to data cited by Diageo, retail sales of RTD beverages totaled $7.8 billion in 2019, and grew 20% between 2016 and 2019, making it the fastest-growing alcohol category. The beverage company recently announced an $80 million investment to ramp up production of of its RTD offers, including Smirnoff hard seltzers and cocktails from Crown Royal and Ketel One Botanicals.

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