Prohibition Distillery Rebrands to Do Good Spirits
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Award-winning craft spirits producer Prohibition Distillery announces its rebrand to Do Good Spirits. Located in Roscoe, NY, Prohibition was established in 2009 as an ode to America’s bootlegging heritage. The new name encapsulates the distillery’s simple, yet powerful, core mission and ethos: “Do Good.”
Brian Facquet, Do Good Spirits Founder, Head Distiller and Navy Veteran explains the rename further:
“My friend Brian was a Navy SEAL and my absolute hero. In 2016, after a long night of revelry, he raised his glass and toasted ‘Do Good.’ He said “ You DO GOOD everyday! You always try to make a positive impact on the world around you. Knowing this allows me to do my job and that I am doing good.” He then raised his glass and said ‘DO GOOD!’ Those were the last words he ever said to me. They have never left my heart. In his memory, I decided to rename the distillery to honor his words and our purpose
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Tom Lix, CEO of Cleveland Whiskey.
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