Consumer goods giant Unilever has been slammed for scrubbing the word normal from its shampoos, soaps and beauty products by claiming the exclusion will make it more inclusive because normal doesn t exist . In Australia, familiar brands such as Dove, Tresemme, Sunsilk and Simple shampoos and soaps will have the tag axed. Many shampoos and beauty goods use labels such as normal , fine , oily or dry to help consumers choose the right product. The London-based conglomerate says it wants to tackle harmful norms and stereotypes and that saying no to normal in ads and on packs across all our beauty brands is just one way we re taking action .
 Consumer goods giant Unilever has been slammed for scrubbing the word normal from its shampoos, soaps and beauty products by claiming the exclusion will make it more inclusive because normal doesn t exist . In Australia, familiar brands such as Dove, Tresemme, Sunsilk and Simple shampoos and soaps will have the tag axed. Many shampoos and beauty goods use labels such as normal , fine , oily or dry to help consumers choose the right product. The London-based conglomerate says it wants to tackle harmful norms and stereotypes and that saying no to normal in ads and on packs across all our beauty brands is just one way we re taking action .