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Business Scoop » TV Adverts Affect Some More Than Others – Study

Press Release – Flinders University What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite , has found participants with an … What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite, has found participants with an automatic bias towards soft drinks – or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) – are more responsive to the advertisements than those without these tendencies.

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