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Credit: Flinders University What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite, found participants with an automatic bias towards soft drinks - or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) - were more responsive to the ads than those without these tendencies. The Australian study compared the ability of 127 university-age students (18-25 year olds) to withstand or succumb to the urge to reach for a soft drink when viewing television advertisements.

Flinders universitySouth australiaMarika tiggemannAmber tuscharskiEva kempsAustralian research council discoveryFlinders university professor eva kempsAustralian bureau of statisticsFlinders university professor evaProfessor kempsSugary drinkAustralian research councilDiscovery projectMedicine healthDentistry periodontal diseaseDiet body weight