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50% actor-50% explorer, qualified Cosmonaut, national treasure, Brian Blessed, has taken time away from his rigorous schedule to launch and support a symptom awareness campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK. The campaign, supported by professional associations, charities and Royal Colleges, is to be launched during Heart Failure Awareness Week, 10-16 May 2021. Called ‘Freedom from Failure – the F Word’, it is designed to raise awareness of heart failure and to encourage people to check for and seek medical help early if they recognise the most common symptoms of heart failure: