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Crowdfunding can affect consumer product choices—especially when the products do good

Crowdfunding can affect consumer product choices—especially when the products do good
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

United statesKatherine whiteSally bitterlBonnie simpsonMartin schreierJournal of marketing researchPew research centerSauder school of businessBonnie simpson at western universityPeterp dhillon centre for business ethicsBetter placeHow crowdfunding increases consumer demandSocial good productsMarketing researchBusiness ethicsWestern university

Algorithm streamlines targeted marketing efforts with unrivaled precision

Algorithm streamlines targeted marketing efforts with unrivaled precision
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Monte carloJournal of marketing researchUniversity of chicago booth school businessAnderson school of managementLeeds assistant professorMarketing rico bumbacaBooth schoolAnderson schoolTarget marketingDistributed markov chain monte carloBayesian hierarchical modelsMarketing researchமான்டே கார்லோஇதழ் ஆஃப் சந்தைப்படுத்தல் ஆராய்ச்சிபல்கலைக்கழகம் ஆஃப் சிகாகோ சாவடி பள்ளி வணிகஆண்டர்சன் பள்ளி ஆஃப் மேலாண்மை