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Mamma Mia! Eat your way to Italy Filed on February 21, 2021
Italian food is characterised by its simplicity with quality ingredients. Amedeo Scarpa, Italian Trade Commissioner to the UAE and Director of ITA Dubai Office, speaks about how it has been misrepresented, and on giving the world an authentic Italian culinary experience
Boosting the agri-food industry
As a government agency that promotes the internationalisation of SME Italian companies, the Italian Trade Agency (ITA), is strongly involved in the promotion of the Italian food and beverage sector abroad. The main pillar of the promotional activities in the F&B sector is the organisation of Italian participation at main international fairs, promotion of Italian products in partnership with retailers and online platforms, incoming of international buyers to the Italian fairs and exhibitions. There is also the Week of Italian Cuisine in the World, an initiative developed to promote Italian culinary traditions and f
(MENAFN - Dubai PR Network) • More than 120 Italian companies are participating in Gulfood 2021, making the Italian participation one of the largest foreign country presence this year
• ITAlian Food Lab will host Masterclasses by Michelin Star Chefs Norbert Niederkofler and Marco Sacco, live-cooking shows and tasting sessions
• Italy will highlight its initiatives in food sustainability, innovation and diet
Dubai, UAE - February 18 2021: Visitors to the ITAlian Food Lab, organized by Italian Trade Agency (ITA) within the Italian pavilion in Gulfood, will enjoy an emotional, sensory and visual journey of authentic Italian produce and, traditional and modern dishes; all playing homage to Italian food industry s commitment to authenticity, innovation and sustainability.