Week at a glance: IT Rules compliance row; IBF opens up to OTT; ASCI on Influencer Mktg adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Renaming of IBF: Two self-regulatory bodies can exist in the broadcast-OTT space adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
IBF feels the move will allow over-the-top (OTT) players to meet conditions set by the government in a new regulation, which include creating an independent self-regulatory body headed by a retired high court or Supreme Court judge.
IBF expands to cover digital streaming platforms; renamed as Indian Broadcasting and Digital Foundation By siliconindia | Thursday, 27 May 2021, 12:03 Hrs The Indian Broadcasting Foundation(IBF), the apex body of broadcasters, is expanding its purview to cover digital streaming platforms and has now been renamed as the Indian Broadcasting and Digital Foundation (IBDF). The move would bring the broadcasters and OTT (over-the-top) platforms, which have seen a significant jump in their viewership base after the pandemic, under one roof. In support of this, the IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters of digital media, said a statement.