Representative Image | Pic: Pixabay
In a bid to take on invite-only audio chat app Clubhouse, Facebook-owned photo-sharing platform Instagram has introduced a new feature in its Live that allows users to turn off their phone s camera when broadcasting.
The company is also adding the option to mute audio during a session. Instagram explained these new features will give hosts more flexibility during their live stream experiences, as they can decrease the pressure to look or sound a certain way while broadcasting live, TechCrunch reported.
The company notes it tested the new features publicly earlier this week during an Instagram Live between Facebook CEO Mark Zuckerberg and Head of Instagram Adam Mosseri. Instagram Live s new features are now rolling out on both iOS and Android.
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Instagram takes on Clubhouse with audio-only live streams
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Instagram Live takes on Clubhouse with options to mute and turn off the video
In addition to Facebook’s Clubhouse competitor built within Messenger Rooms and its experiments with a Clubhouse-like Q&A platform on the web, the company is now leveraging yet another of its largest products to take on the Clubhouse threat: Instagram Live. Today, Instagram announced it’s adding new features that will allow users to mute their microphones and even turn their video off while using Instagram Live.
Instagram explains these new features will give hosts more flexibility during their livestream experiences, as they can decrease the pressure to look or sound a certain way while broadcasting live. While that may be true, the reality is that Facebook is simply taking another page from Clubhouse’s playbook by enabling a “video off” experience that encourages more serendipitous conversations.
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