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Though the exact dress Holly is wearing is currently not listed on the Iris Serban website, similar dresses by the designer have starting prices upwards of £1,000.
Accompanying the image shared on Instagram, Holly wrote: “So tonight is the semi-final of @dancingonice See you on ITV at 6pm.
“All our celebrities skate twice tonight and their second dances are super emotional.”
In a bid to promote the designers she was wearing, as well as allow her fans a chance to shop the look, Holly shared outfit credits.
Holly Willoughby: About the host (Image: DX / Getty)
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“Dress by @iris serban jewellery by @noafinejewellery shoes by @renecaovilla,” she wrote.
Holly Willoughby shares teen throwback as she reunites with old pals on This Morning Mirror 10/02/2021
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Holly Willoughby was reunited with her school friends today as This Morning aired clips of her as a teenager to mark her 40th birthday.
Much of today s show was dedicated to Holly s birthday, with Phillip Schofield even reading out a poem in honour of his presenting partner and best mate.
And in a twist she didn t see coming, they got in touch via video call with three of her old school friends for a Holly s 40th special.
A clip showed brunette Holly belting out in a choir.
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As ever, fans praised her look. Looking amazing as always, one wrote. Looking stunning Holls, another said.
In last week s episode of Dancing on Ice, Holly looked equally glamorous.
The ITV host wowed in a stunning floor-length black gown with short sleeves and a beautiful damask print.
The gorgeous dress was designed by Costarellos, a fashion house launched in 1998, which also offers a bridal collection.
Holly Willoughby: Last week The ITV host wowed in a stunning floor-length black gown (Image: Instagram/Holly Willoughby)
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It was accompanied by jewellery from Stephen Webster Jewellery, a high-end British fine jewellery brand known for its traditional craftsmanship .
Holly Willoughby receives official complaints for dress on Dancing on Ice By Ellen Smith The dress Holly Willoughby wore for a recent episode of Dancing on Ice has sparked official complaints.
In the show s opening episode for the new series, Holly looked incredible as always in a stunning, dusty pink ballgown from Dany Atrache, which featured feather detail, crystal embellishments and a plunging neckline.
While most people felt Holly looked beautiful, some weren t too impressed with the low neckline.
Taking to Twitter, one person wrote: OK I am going to say it Don t really want to see the boobs out with little left to the imagination on TV Holly Willoughby last night. Another said Why does Holly have to flash her boobs every time. It’s a family entertainment show. I just don’t get it. I would think so much more of her if she dressed like a lady and covered them up.
Holly Willoughby looked ethereal in a stunning floor length white gown with feather detailing, with a higher neckline than last week after her cleavage sparked Ofcom complaints