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Travel Forward, a global event for travel technology, has revealed an impressive lineup of big name brands to present live on stage as a part of sister event Arabian Travel Market (ATM).
This year’s ATM is a hybrid event. Travel Forward is part of the in-person event taking place at Dubai World Trade Center from May 16-19, co-located with ATM Dubai.
ATM Virtual will take place from May 24-26 and all sessions from the in-person event will be available to view during the virtual event.
In collaboration with the travel tech powerhouse Amadeus, Travel Forward Theatre will welcome Amadeus’s senior vice president of retail for Middle East and Africa, Jamel Chandoul, who will discuss how collaboration can help to rebuild the travel industry using technology to offer travelers a smoother and safer travel experience. The session looks at travelers’ top concerns including health apps. It takes place on May 17.
UNWTO
The World Tourism Organization (UNWTO) continues to advance its commitment to the African tourism sector by partnering with Google to help destinations gain expert insights into data management and digital marketing.
In a special capacity building event, researchers and marketing professionals from 20 African National Tourism Organizations (NTOs) benefitted from two days of training on themes designed to help them attract visitors and better manage their tourism sectors. As well as insights into data collection, analysis and management, the regional course also focused on digital marketing, with a particular emphasis on how digital content and storytelling can be powerful tools for restarting tourism and supporting recovery in the wake of the pandemic.
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For decades, hordes of travelers have explored vast sections of the globe with a backpack in tow. Whether they were hitting up the tried and true Banana Pancake Trail in Southeast Asia or memorably losing a journal during those travels, many people have viewed those trips as seminal moments in their lives.
But backpacker tourism faces an uncertain post-pandemic future. Several destinations, like New Zealand, that are popular with backpackers may focus more on attracting high-end visitors.
Moreover, the death of backpacker tourism has already been foreshadowed as the cheap flights many young travelers have relied on may become less frequent as airlines seek to recoup massive losses they’ve suffered.