Spending considerably more time indoors with an abundance of spare time, combined with an urge to travel, the aspiring travelers have been turning to VR to fill a void that travel restrictions have left
The longer the COVID-19 pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis
Many tourism companies and organizations will now be vying for a competitive advantage in order to accelerate recovery
Using VR in marketing – such as room tours in hotels – adds another dimension to campaigns and will improve brand image during and in the aftermath of the pandemic, as it naturally reduces human contact
The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. Hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes.
A TOURISM chief has backed growing calls for a special recovery fund to be set up for tourism and hospitality businesses that have been pushed into economic freefall as a result of the pandemic. According to Jim Jones, the chief executive of North Wales Tourism, it was also essential that existing financial support measures were extended to help them survive 2021. Thousands of jobs had already been lost and the scale of the financial disaster has been “cataclysmic” for the region. Visit Britain forecasts that during the pandemic, tourism revenues had fallen by £68.8billion cross the UK, while in North Wales a recent study had shown there had been a devastating drop of £2.17bn in the income generation by the sector.
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