WBGZ Radio 5/14/2021 |
By Kevin Bessler - Illinois Radio Network
In an effort to kick start the tourism industry in Illinois, the state is launching a new ad campaign this week to encourage Illinoisans to hit the road.
The “Time for Me to Drive” campaign is a take-off of the Champaign rock band REO Speedwagon song “Time for Me to Fly.” It is the first tourism campaign since the beginning of the COVID-19 pandemic.
It comes as the state prepares to enter the Bridge Phase of its reopening plan on Friday. The Bridge Phase will allow for higher capacity limits at places like spectator events, museums, zoos and more.
(The Center Square) – In an effort to kick start the tourism industry in Illinois, the state is launching a new ad campaign this week to encourage Illinoisans to hit the road. The “Time for Me to Drive” campaign is a ta.
State launches $6 million tourism campaign aimed at boosting post-pandemic travel
Tim Kirsininkas Capitol News Illinois and David C.L. Bauer Journal-Courier
May 13, 2021
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Gov. J.B. Pritzker announced a new $6 million tourism advertising campaign Wednesday aimed at attracting visitors to the state and sparking economic activity following the pandemic.
The multimedia campaign, featured around the theme “Time for Me to Drive,” showcases various destinations in all parts of the state and aims to reflect Illinois as a top destination for road trips.
The campaign reflects increasing consumer trends to take shorter trips by car to destinations closer to home following the pandemic. The campaign is the first to be released by the state since the outset of the COVID-19 pandemic last year.
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