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Peggy Parker
The pandemic has hurt many small businesses, but it s been especially tough for those that rely mostly on foot traffic. The pandemic has forced many mom-and-pop businesses to learn how to sell online.
Peggy Parker owns Christmas Creations in Normal. It s a holiday pop-up shop she opens every November and December. The store has been around for 40 years. Parker figures she didn t need to advertise much. When more retailers went online years ago, she viewed e-commerce as competition.
“This was not going to be good for brick-and-mortar stores to be pushing people to online stores, and I couldn’t understand why other businesses were doing that,” Parker reasoned.