Escape from Disney World
After having spent his childhood doing comic strips and his youth doing animated cartoons, Mickey Mouse finally discovered his true vocation as a corporate insignia. In heraldic times, only mythological creatures or rampant beasts could aspire to adorn a coat of arms. In the century of the cartoon, it s only natural that the Magic Kingdom s logo is a rodent with gloved hands. Like the Mercedes star or the McDonald s golden arches, Mickey is a registered trademark. At this stage in his entrepreneurial consolidation, it would be a ghastly error to cast him in a film. The host of the Disney emporium cannot be reduced to having stories told about him; he is the transaction-validating talisman of a territory dedicated entirely to transactions. Whenever a tropical storm descends on Disney World, the visitors buy yellow raincoats. I ve never felt so silly, remarks one father, who would look like an errant firefighter if not for the tutelary mouse stuck to his bac
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