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To mark the arrival of Disney’s
Cruella in cinemas and on Disney+ with Premier Access on 28 May, Westfield has teamed up with Disney UK to celebrate the return to big, bold fashion with a new creative campaign: Fitting In Is So Last Season. The campaign will run across media channels including OOH, print, digital display, social and in-centre touchpoints including an artistic installation from street artist Mr Oliver Switch, inspired by the film. The campaign celebrates a fashion revolution, in the de-vilish spirit of “Cruella,” to a stylish comeback to the world of shopping.
More famous faces join the digital campaign to showcase the punk rock style of the new movie where ‘fitting in is so last season’. Winner of Rupaul’s Drag Race UK, The Vivienne, Instagram star Dina Tokio and influencer Susie Lau will go from ‘drab to bad’, as they style their #InnerDeVil in outfits inspired by the fabulous villain herself all sourced from Westfield’s exte
It was the design challenge on Drag Race Down Under this week, and when RuPaul wheeled in the big box of garbage the queens were going to have to make an outfit from, previously eliminated contestant Art Simone was also inside. Ru announced she was returning to the competition, and that was just that.
No explanations. No logic. Just a production move that has left people questioning are there even any rules when it comes to RuPaul’s Drag Race anymore.
When contestants have returned to Drag Race in the past, there’s usually been an explanation – even if the reason is some thinly veiled disguise for the producers to get a big character back on the screen. When Trixie rejoined the competition in season seven, it was because she won the main challenge with Pearl and earned her place. When Joe Black came back in Drag Race UK season two, it was because Veronica Green couldn’t return to the competition due to her Covid diagnosis – and felt fair because the remaining queens voted
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