26th February 2021
Ecotone-owned brand Whole Earth is launching a limited edition Golden Roasted peanut butter in support of Team GB ahead of this year’s Olympics.
Available exclusively to Sainsbury’s stores until September (RRP: £4 – 340g), the new spread is made with specially roasted nuts, giving it a naturally golden colour.
The commemorative jars have also been given a gold medal makeover, complete with a golden union jack, lettering and a gold medal paper tamper seal, all set against Whole Earth’s trademark tree branding.
Whole Earth is an official supplier to Team GB for the Tokyo Olympic Games.
Bryan Martins, Whole Earth marketing and category director at Ecotone UK said: “We wanted to show our Team GB athletes that we’re with them the whole way to the Olympic Games through a dazzling limited-edition jar that would stand out on the shelf and inspire shopper pride for Team GB following a difficult year. Now the nation can all go for gold!”
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29th January 2021
Whole Earth is set to launch a smooth peanut butter combined with honey in Asda stores from February.
The introduction of the new line follows the success of the brandâs Chocolate & Hazelnut variant.
Made with real honey, the latest variant (RRP: £3.99, 340g) is said to be ideal as a porridge or cereal topping, spread on pancakes or as a baking ingredient.
Bryan Martins, Whole Earth Marketing and Category Director at Ecotone UK (formerly Wessanen) said: âWhole Earth Smooth Peanut Butter with Honey brings together two powerhouses in the spreads category into one jar.
âFor all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible. Both naturally delicious, the flavours of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid bakerâs pantry.â