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Today, McDonald’s announced the anticipated launch of its first meatless offering under its new McPlant platform. The McPlant burger is now available at test locations in Sweden (Linköping and Helsingborg) until March 15 and in select Denmark locations until April 12, with the aim of rolling out the meatless burger to McDonald’s locations in other markets. The McPlant burger is made with a plant-based patty developed exclusively for McDonald’s from pea and rice protein,
Bloomberg reports. The McPlant comes topped with lettuce, tomato, pickles, onions, mustard, ketchup, egg-based mayonnaise, and dairy-based cheese. McDonald’s also notes that the patty is prepared on the same surface as meat.
McDonalds / Getty Images / WIRED
Since 1955, McDonaldâs has built a global empire on the back of two all-beef patties, special sauce, lettuce, cheese, pickles and onions, on a sesame-seed bun.
While many things have changed since, the meaty menu has remained relatively untouched. Despite the rise in popularity of fast food meat alternatives, and the increase in the number of people actively trying to reduce their meat consumption in the UK, McDonaldâs has yet to offer a plant-based version of its iconic Big Mac.
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There are 600,000 vegans in the UK, a figure that has quadrupled since 2014, and from the number of Deliveroo takeaways theyâre ordering, they love fast food just as much as the average carnivore. In 2020, 16 per cent of ready meals in supermarkets were vegan, up from the three per cent in 2018. The plant-based meat market is forecast to reach $35.4 billion by 2027, according to market research by Polaris, a consultancy.
Zoning board members reject proposed subdivision of Jackson parcel
Zoning board members reject proposed subdivision of Jackson parcel
Denton Lane intersects with Whitesville Road (Route 527).
During a meeting on Dec. 2, representatives of Denton Holdings were seeking preliminary and final major subdivision approval on an 8.75-acre parcel. The proposal called for 21 lots for single-family homes, one lot for a building with four affordable housing units and one lot for a storm water basin.
Attorney Adam Pfeffer and planner Ian Borden represented the applicant at the meeting.
In discussing the application, Borden said the property is in Jackson’s Region Growth 2 zone. He said in 2019, the zoning board granted a variance for lot depth, and variances for width and depth for the storm water basin lot.