Will brands warm up to UEFA Euro 2020 in India? With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts by
Updated: May 24, 2021 9:29 AM
The upcoming UEFA Euro 2020 tournament is both an opportunity and a challenge for Sony Pictures Networks India (SPNI), the official broadcast partner of the tournament in India. It is an opportunity because there is a dearth of top-quality live sports content with the Indian Premier League (IPL) getting suspended mid-way due to the rise in Covid-19 cases in the country. The property is a challenge for the network since it is happening at a time when the advertising market is subdued and the mood across the country is sombre.
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Though the media and entertainment industry is hopeful of a decent growth this year as compared to the last year, it is bracing for a sector-specific impact as more states announce lockdown restrictions Mumbai, April 29, 2021
The second wave of the Covid-19 pandemic, which till very recently was considered as a temporary blip in terms of adex growth, may now end up doing more damage than expected.Â
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
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With more states either announcing or extending lockdowns, certain categories such as auto, consumer durables, consumer tech, real estate and luxury goods have already started feeling the pinch.Â
John had joined Publicis Media’s Zenith India as vice-president in April 2020.
06 May, 2021 - 03:39 PM IST | By indiantelevision.com Team
New Delhi : Publicis Media s bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit.
The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp.
John has 13 years of experience in the media industry, during which she has served esteemed brands like Google, Pepsi, Shell, Nissan, and Samsung, said the agency. She joined Publicis Media’s Zenith India as vice-president in April 2020. Before joining Publicis Media, she had worked in companies like OMD, Essence, Maxus, Mediacom, Starcom, and Mindshare.
Linu John appointed as client lead for platform HMCL adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Linu John Publicis Media has announced the appointment of Linu John as client lead of HMCL - the bespoke unit created to service its client Hero MotoCorp. The unit consists of a team that manages media planning and buying, along with providing content, analytics, data, activation, performance and programmatic solutions. Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment it will be crucial to continue driving experimental solutions backed by data, technology and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC and digital transformation for HMCL.”