The multi-agency campaign aims to raise awareness ahead of potentially increased demand for puppies coming up to Christmas.
It is being supported by Newry, Mourne and Down District Council, Her Majesty’s Revenue and Customs (HMRC), Police Service of Northern Ireland (PSNI), Department of Agriculture, Environment and Rural Affairs (DAERA), and Trading Standards.
PSNI Inspector Amanda Ford says, “Many people start their search for a new puppy online, and the campaign aims to raise awareness that buyers are more likely to buy an illegally bred puppy than they think.
“We are working in partnership to put a stop to illegal puppy farming, welfare concerns and serious organised crime within our District with our ‘Paws for Thought’ campaign.
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While travel by car and across the public transport network has decreased since March because of the Covid-19 pandemic, more people are expected to be out on the roads and in towns and cities over the coming days.
Wishing people safe travel over the Christmas and New Year period, Nichola Mallon said, “This year, the way we do everything has changed and travel is no exception.
“I urge all travellers to plan ahead, to wear a face covering, keep your distance and wash your hands.
“Covid-19 is all around us.
“It is a deadly virus and we must all act now to protect each other.