A new study by Japanese cosmetics giant Shiseido has discovered that masking the scent of nonenal, an age-related malodour, can prevent skin cell damage and skin thinning.
According to a 2001 study published by Shiseido in the Journal of Investigative Dermatology, nonenal is an unsaturated aldehyde detected only in subjects over 40 years old.
The same study concluded that nonenal tends to increase with age and hypothesised that it could be the culprit behind age-related change of body odour.
Nonenal has been described as an ‘
unpleasant greasy and grassy odour’. In Japan, this unique odour has been dubbed
kareishū, which translates to ‘
Shiseido says masking age-related malodours can keep skin looking youthful
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