Jacob Lund stock.adobe.com
Everyone thinks there will be a “new normal.” After all the craziness that has taken place over the past year-plus with the pandemic, many are expecting to wake up one day and gently slide into “normal 2.0,” establishing a new regular routine that is certain, predictable and safe.
The problem? It’s not going to happen. There will not be one new “normal 2.0” that you can get cozy and comfortable with like before. There will likely be normal 2.0, 2.1, 2.2 and so on.
As creative entrepreneurs, we must continually innovate to keep ourselves relevant and navigate the future.