Pinterest powers up creators during stressful times
How the visual discovery platform is rethinking stories and influencers
Chris Wood on February 26, 2021 at 4:40 pm
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“The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in the hour.”
The pandemic didn’t just change our lives out in the real world, it changed digital lives as well. It modified the demands users placed on familiar tools. For marketers, taking note of these shifts on social media platforms is essential. For the architects of these communities, the trends cut deep into human experience.