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The history of sneakers: from commodity to cultural icon
The Conversation
17 May 2021, 22:40 GMT+10
Sneakers (or trainers if you re British), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities.
The global sneaker market valued at approximately US$79 billion (Pound 56 billion) in 2020 and is predicted to reach US$120 billion (Pound 85 billion) by 2026. With such huge growth, it is unsurprising that they are considered big business.
Such are the strides in the sneaker industry that a new exhibition at London s Design Museum explores how the shoe became an undisputed cultural symbol of our times.
The history of sneakers: from commodity to cultural icon theconversation.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theconversation.com Daily Mail and Mail on Sunday newspapers.
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The KUWTK star wore her brunette hair down and parted in the middle, while a pair of chic shades rested on her face.
Adhering to COVID-19 protocols, Jenner kept her nose and mouth covered with a black mask.
Casual: Jenner cut a casual figure as she swung by the famous Bel Air Hotel in Los Angeles, California
Denim darling: She slipped her slender stems into a pair of denim boot cut jeans and some brown Converse All Star sneakers
She carried her essential belongings in a designer bag tucked under her arm.
Kendall was joined at the celeb-friendly hangout by her longtime pal Fai Khadra, who strolled beside her in a navy blue zip-up and dark denim jeans.