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Local newsrooms question their paywalls
“What they lose in potential subscription dollars, they’ll make up in underwriting, donations, and sponsorships community thanks for becoming a part of the solution.”
In 2021, after publishing their coronavirus coverage outside their paywalls for more than a year, legacy local newsrooms will begin to question both the ethics and the efficacy of having paywalls at all.
The conversation will begin in summer 2021. With most Americans vaccinated, the sense of urgency will decline. Because newsrooms missed the opportunity to expand their relationship with coronavirus-driven readers, cancellations will mount. Newsroom leaders will decide to put all their coverage back behind a paywall, because the emergency is over and doing so might slow the subscription decline.