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Women with ovarian cancer in the UK have joined forces with others in New Zealand and the United States to organise an international billboard campaign to draw attention to a disease which lacks vital research funding.
The important message, An Ad You Can’t Miss, For a Cancer You Do will appear on the iconic Piccadilly Lights in central London and Times Square billboards to mark World Ovarian Cancer Day on Saturday, 8 May, together with more than 350 other UK billboard sites given by JCDecaux.
The Piccadilly Lights activation features a 10 minute domination of the screen at 2pm. The space was donated by Landsec. In New York Times Square, the ad will appear on rotation for 24 hours.
Anne Murphy at home in Tulla. Photograph by John Kelly
Tulla woman’s appeal after late sister’s diagnosis delay
May 7, 2021
A SURVIVOR of ovarian cancer has paid tribute to her late sister on what would have been her 50th birthday. Anne Murphy, a nurse from Tulla, is also urging other women to be aware of the symptoms, as World Ovarian Cancer Day is marked on Saturday.
While Anne’s cancer was found early, her sister Gráinne was at stage four when her condition was diagnosed. “Tragically, Gráinne passed away before her 42nd birthday,” said Anne.
“She had been attending various doctors for two years and when she was finally diagnosed, her cancer was terminal. Ovarian cancer presents with symptoms that are often put down to other conditions, from endometriosis to Irritable Bowel Syndrome (IBS). Gráinne had had a baby six months previously and she was told her symptoms were connected to pregnancy.”
Melbourne-born design icon Toni Maticevski is one of Australia’s most beloved and well-respected fashion creatives, known for his signature tailoring and complex drapery both locally and internationally, and his collaborative White Shirt design, with its timeless classic cut enhanced with strong shoulder detailing and elegant ribboning, features all the hallmarks. “It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt campaign,” says Maticevski. “I’m surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I’ve designed can offer the same to those who are drawn to it,” he says.
Witchery s White Shirt has sold out
By Imogen Bailey | 7 May 2021
Witchery has revealed that its 2021 White Shirt Campaign shirt has sold out.
The shirt, which was for the first time co-designed by Toni Maticevski, is now available for pre-order for delivery in June/July with 100% of all gross proceeds donated to the Ovarian Cancer Research Foundation (OCRF).
Meanwhile, the retailer s annual White Shirt Campaign will come to a close on World Ovarian Cancer Day and Witchery White Shirt Day, tomorrow May 08.
2021 White Shirt ambassador, comedian Celeste Barber, will share her own White Shirt Day message with her 7.9 million followers on social media tomorrow, helping to close out the campaign.
Ovarian Cancer Action World Ovarian Cancer Day by TBWA\London
Ovarian Cancer Action has enlisted some reality stars to mark World Ovarian Cancer Day, which takes place this Saturday (8 May).
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