Credit: QUT
Australia s black summer of bushfires was depicted on the front pages of the world s media with images of wildlife and habitat destruction, caused by climate change, while in Australia the toll on ordinary people remained the visual front-page focus.
QUT visual communication researcher Dr TJ Thomson compared the front-page bushfire imagery of the Sydney Morning Herald over three months from November 10, 2019 to January 31 2020 with 119 front pages from international media from the start of January, when the world sat up and took notice, to January 31. The international sample of front pages included the Americas and Europe (about 90 per cent) representing Australia s black summer . Asia represented around 7 per cent of the international sample and Oceania, excluding Australia, represented 3.3 percent of the sample.
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Worth 1000 words: how world saw Australia’s black summer & how we did
Australia’s ‘black summer’ of bushfires was depicted on the front pages of the world’s media with images of wildlife and habitat destruction, caused by climate change, while in Australia the toll on ordinary people remained the visual front-page focus.
Visual communication analysis of bushfire related front-page images in Sydney Morning Herald over three months and 119 overseas media outlets’ front pages on the megafires.
International media imagery portrayed our ‘black summer’ as an environmental and ecological apocalypse
In Australia, front-page images were dominated by the megafires’ effect on people particularly firefighters.
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