UK-based kidswear brand launches in India
Wed, Aug 4 2021 13:57 IST |
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UK-based kidswear brand launches in India.(photo:IANSLIFE). Image Source: IANS News
New Delhi, Aug 4 : India is a scattered market with few boutique brands offering limited organic clothing. International brands available in India also have only 10-30 per cent of range in organic clothing, says Ankit Shukla, Country Head India and Middle East, Norlanka Brands.
After recently buying a majority stake in Lilly + Sid, the company has launched the brand in India. IANSlife speaks to Shukla and Emma Hassan, Founder, Lilly + Sid, to find out more details. Excerpts:
Tell us about your brand. Why did you decide to enter the Indian market now?
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Norlanka Brands, part of the PDS Multinational Group
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Twenty-twenty was a transformational year for the world and 2021 is no different for both good and bad. We were stranded in Dubai last year due to COVID and have since been unable to get back to New York. So, as we came to terms with our new normal, my wife and I were forced to take an existential step back.
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